Mike Hutcheson: Former Managing Director of Saatchi & Saatchi on RJ's discontinuing Jaffas

The end of an era for one of our most iconic sweets.  Levin confectioner RJ's has discontinued production of Jaffas, due to poor sales.  The orange-coated balls of chocolate were previously produced by Cadbury in Dunedin and have been on our shelves for almost a century.  Mike Hutcheson, former Managing Director of Saatchi & Saatchi, told Mike Hosking that a competitor would pick up Jaffas in a heartbeat.  He says it’s not just a sweet, it’s a symbol, and it’s possible to turn it around and make Jaffas a brand that means something.  LISTEN ABOVE See omnystudio.com/listener for privacy information.