290: How Chubbies Makes 8 Figures With Email Marketing Featuring Erich Hellstrom

The My Wife Quit Her Job Podcast With Steve Chou - Een podcast door Steve Chou

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I’m really happy to have Erich Hellstrom on the show. Erich is a digital marketing strategist for Chubbies, a men’s short shorts brand with a huge cult following. Erich is in charge of crafting the copy for Chubbies social, email, product and events. And even though Chubbies clothing isn’t really my style, I’m on their email list because it is hilarious and they do a fantastic job building a loyal brand.

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