S4 Ep 4: From Corporate Retail to Floral Designer & Teacher: Joanne Truby

Joanne Truby not only had that niggling voice that something wasn’t right in her working life, she listened to it. Not just once, many times. When Joanne was at school she would never have believed one day she’d become an incredible florist with her own school. She didn’t even know then she had a passion for flowers. But by listening to that niggling voice, it took her to exactly where she is meant to be. She has now built her own business with a huge following, which has developed and shaped around her family too. Joanne’s been a finalist in the UK Wedding Awards for best wedding florist and her work is regularly featured in national magazines. She may work alongside huge designer names, but Joanne remains humble. She’s hardworking, honest and her optimism is a joy to listen to.