Triggers of Change & why they're important

The Coffee Run Ep 617 This morning we talked about what a trigger for change is and how your audience is motivated in one of two ways. No matter what, we all have motivators - be it to achieve a goal or to move away from something we don’t like. Are you showing this in YOUR marketing? You've got to have something in your content marketing that clearly talks into this. Have a kickass day and I'll see you tomorrow!