Can Advertising Survive The Possible Demise Of TV?
The Overthinkers - Een podcast door Rachel Mercer & Shann Biglione
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While TV isn't dead (at least not yet), there has been a clear trend towards a diminishing inventory and massive changes in watching behaviors. With advertising being so heavily reliant (at least historically) on TV advertising, could that industry survive it, or are we headed towards mostly performance based advertising?
