#55: Bruce Buffer & Matt Whitteker - Co-Founders MILLIONS.co | Brand-Building 101 | ChatGPT Inclusions | Growth of UFC & Sport-Entertainment | AI Concerns + Opportunities

Bruce Buffer is the legendary UFC announcer and Matt Whitteker is an exited unicorn founder at SaaS company Assent.  They came together to co-found the sports company MILLIONS, which raised a $10M Series A in 2021.  MILLIONS unites the sports world through a single social commerce platform allowing athletes, gyms, fans, and brands to connect and be brought together. Chapters: (01:20) Rise of sport-entertainment fights (03:00) Growth of the UFC (05:35) Brand-building 101 (07:30) Overview of MILLIONS (12:35) Buffer’s favorite experiences (14:50) ChatGPT athlete extension  (16:30) AI opportunities and concerns (18:50) NIL & sports tech thoughts  (21:50) Where MILLIONS is going . Info: Website: https://millions.co/ Bruce Buffer LinkedIn: https://www.linkedin.com/in/bruce-buffer-b36ba24/ Matt Whitteker LinkedIn: https://www.linkedin.com/in/matt-whitteker-06596011/ . Andrew Petcash: 🏠 Website: https://profluence.com ✉️ Newsletter: https://www.petcashpost.com 🎙 Podcast: https://profluence.com/podcasts/ 🐣 Twitter: https://twitter.com/andrewpetcash 🕺 TikTok: https://www.tiktok.com/@andrewpetcash 📸 Instagram: https://instagram.com/andrewpetcash 💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/ 🎥 YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/ . Thanks for listening! Make sure to hit the “follow” button to stay up to date on new podcasts.