S1 3. How to leverage your audience for diversity & brand deals with Lloyd George

“Ask and you shall receive”We all have goals. And however you’re thinking about achieving them, if it requires an ask, remember that when asked, there’s a 50% chance of the other person saying ‘yes’ to your request! So… why wouldn’t you ask?In the second part of this podcast interview with Digital Creator Lloyd George, we focused on the incredible outcomes of looking at content creation as a tool to progress in life faster, and the insane results that can happen once you ask without being afraid of a ‘no’.When I first started, the question I'd ask myself was ‘How can I get 10,000 people to see this?’ And now, the question I'm asking is ‘How can I get 10 people to message me about this and say, this was really helpful.’Lloyd GeorgeContent creation is a skill easier to capitalize than you thinkWhen it comes to like sponsorships and brand deals, being a creator and creating content online is a skill, according to Lloyd.The longer you do it, the better you get at it. Reaching out to people to give you money is the exact same thing. So according to Lloyd, you could be excellent at asking people to sponsor you, but not necessarily be a great creator or not have a lot of downloads and still make a lot of money. Just like large creators don’t always make that much money, because for whatever reason, they haven't honed the skill, or they don't ask.Above all, partnerships and opportunities that you’re wanting to check off your list could potentially be achieved just by asking one person a day. Or by noticing a gap in the market, and creating content specifically to fill that gap, as Lloyd did about Black Podcasters.You have the power to bring awareness to the issues in your community. Don’t underestimate the value of the content you’re creating.Listen to the full episode, to learn about practical ways to be an ally for minorities, and how Lloyd has become the most recent Instructor at LinkedIn.Resources mentioned in this episode:Let's work together to grow your podcast:https://bit.ly/PPodPartySubscribe to Lloyd George’s newsletter and learn about his services: www.lloydnotgeorge.comLloyd’s LinkedIn Course: https://www.linkedin.com/learning/record-your-podcast-using-anchor-for-creators/podcasting-with-anchor?autoplay=trueFollow Lloyd on social media: https://solo.to/lloydgPart 1 of the interview: https://www.thepodcastspace.com/podcast/2-with-lloyd-georgeAbout The Podcast Space:Visit our website for more Podcast Resources: www.thepodcastspace.com/resources Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e...