S1 50. 10 Podcast Marketing Strategies to leave behind in 2024

Podcast marketing has evolved significantly in 2023, leaving many podcast marketers hesitant to make predictions for 2024. Instead of speculating on future trends, it's crucial to focus on the marketing advice that is no longer effective in the realm of podcasting. In this episode, we will discuss the top 10 marketing strategies to leave behind in 2024, providing context and insights to help you make informed decisions for your podcast.The importance of getting your podcast basics rightIf you want marketing to be easier for your podcast in 2024, it is essential to ensure that you have the basics in place. From content strategy to understanding your listeners' needs, setting goals for your show, and establishing content pillars, these foundational elements form the backbone of a successful podcast. As the podcasting landscape evolves, it is crucial to reassess and adapt your strategies to ensure continued growth and engagement.You can’t move to 2024 without having clarity on your:listeners’ needs and wants,goals for the show, content pillars, unique viewpoint/selling point,content angle.Resist following the advice of content gurusIn the digital marketing world, it's easy to be enticed by the advice of content legends who have large teams and extensive resources at their disposal. However, trying to replicate their strategies with limited resources can be overwhelming and counterproductive. Instead of following the advice of these industry giants, focus on learning from podcasters who are a few steps ahead of you. Seek relatable and actionable insights that can be applied to your specific situation.The significance of episode planning and content calendarsA common mistake in podcasting is not having a clear plan for each episode and lacking a well-organized content calendar. Without a content calendar, episodes may lack a defined purpose, making it challenging to market them effectively. By crafting episodes with a clear angle and understanding why listeners should tune in, you can create targeted marketing strategies that resonate with your audience. Consider aligning your episodes with content pillars and long-term goals to facilitate consistent content creation.Timestamps:00:00 Introduction to Broadcast Marketing Changes00:33 The Impact of AI on Podcasting01:08 Understanding Podcast Audiences01:30 Top 10 Marketing Strategies for 202401:53 The Importance of Marketing Basics02:37 The Role of Content Strategy03:06 The Importance of Audience Engagement03:28 The Power of Unique Selling Points04:20 Avoiding the Guru Trap07:00 The Importance of Episode Angles09:04 The Power of Email Marketing10:53 The Role of YouTube in Podcasting12:03 The Limitations of Doing It All13:12 Effective Social Media Marketing Strategies13:44 Avoiding Common Social Media Pitfalls19:55 The Importance of Repurposing ContentResources mentioned in this episode:Let's work together to grow your podcast: