Product Led Growth: with Clément Auffan

How does a Product-Led strategy change the way you work? Becoming another second-time guest of the show is Clément Auffan, now Head of Sales at PhantomBuster. In our first episode with Clément we traced his career and work at Pace Revenue, but today we focus on everything PLG. From creating commission plans for reps, onboarding, defining ICP and integrating customer usage data: today’s episode is your definitive guide to life in the product-led lane!