The Psychology of Scamming: Why Are People So Susceptible?

In the latest episode of The Science of Personality, Ryne and Blake discuss a topic that everyone has at least been subjected to, if not been a victim of, and that is scammers. Whether by phone, email, or other means, scammers use a variety of methods to access sensitive data or to make a quick buck. So, the question is: why do people fall for these schemes? What makes us so vulnerable to these vultures who seem to seek us out on an almost daily basis?