Shuttle Pod 79 – Marketing And The Demographics Of Star Trek Fans

Based on a question from a listener (and Shuttle Pod patron), Brian, Matt, and returning guest Tony discuss the business of making Star Trek — appealing to advertisers and the consumer public from TOS to the new CBS era. They discuss why Hollywood is interested in the younger market demographic (people in their 20s), and ponder if there’s room for more niche Trek shows that aren’t trying to chase both new and existing fans all at once.