Cannes Day 3: 'Creativity's not the wrapper, it's the f--king present'

It's time to shake up how we think about creativity. Experts guests including System1, Heineken, Rob Campbell, Paula Bloodworth and Kantar drop by the pod with their perspectives on where creativity is going next.Guests: Paula Bloodworth, Founder and Chief Strategy Officer Alien Baby, Chief Marketing Officer of Idris Elba's IE7; Rob Campbell, Chief Strategy Officer, Colenso; Andrew Tindall, SVP, Global Partnerships, System1; Natasha Maharaj, Global International Brands Director, Heineken; Vera Sidlova, Global Creative Thought Leadership Director, Kantar