113: Redefining Women’s Performance with Sara Gross, PhD

ABOUT SARA Performance Summit Sign up for our NEWSLETTER HELLO NED DISCOUNT CODE JOY for 15% OFF! www.joyandclaire.com Girls Gone Wod email: [email protected] Instagram: joyandclaire_ This is Joy & Claire Episode 113: Redefining Women’s Performance with Sara Gross, PhD  Episode Date: February 10, 2022 Transcription Completed: February 21, 2022 Audio Length: 50:29 minutes  Joy: Hey guys, this is Joy. Claire: And this is Claire. Did you miss me? Joy: We did miss you, Claire. I feel like it’s been forever, even though it’s only been a couple weeks. Claire: It’s only been one week actually. I’ve been skiing. I don’t know what to tell you. Joy: You had a great time, and I’m very, very happy for you. Claire: I did. So I’m back. Joy: And we have another guest. Claire: We have another guest, which we are so excited about. Joy: Welcome to the show, Sara Gross, the founder and CEO of Feisty Media. You are also an Iron Man champion, and you have a PhD in women’s history. So we have a lot to talk about because not only did you start this business, you have a lot of experience around women in sport and what is lacking for females in sport. But what first came to mind when we were looking at having you on the show, I heard your story about how you started Feisty Media – we’ll get to that in a second. But I was like, wow. A lot of the reason why you started Feisty Media is the reason why Claire and I started our original podcast, which is Girls Gone WOD. Now we just morphed into This is Joy and Claire. We saw a gap in what was out there. I think it’s not going to surprise anybody that there is a huge gap in a lot of resources or a lot of everything for women, especially in sports. I want to talk a little bit about what questions you were asking as someone who was an elite asking. What were you seeing that was lacking which then led you to Feisty Media? Sara: Great question. First of all, I’m excited to be here. Thank you for having me. I’ve had fun already, and we’ve been here for four minutes.  Joy: We did have a lot of fun. We just need to start releasing our prerecording. That’s way more funny. Sara: Now I forget your question. No, I didn’t forget your question. Joy: It’s okay. Sara: I listened to the episode with KaisaFit this morning on my commute and I thought the same thing you were just saying. I think there is a ton of synergy here with what you all were talking about and the things that we do at Feisty. So for me, really, the media part and why I launched the company, to answer your question, has to do with when we first noticed that at the Iron...