The New Metric That Can Predict Product Sales

Tod chats with Jeremy Yang — co-author of a new paper that proposes a new metric for influencer marketing. His paper's "PE Score" measures how well a product is integrated into videos and its potential impact on sales. In this episode, they explore the methodology behind the study, the significance of engagement metrics, and the emotional factors that drive viewer interaction. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy