98: How to predict employee behaviour using Predictive Behavioural Analytics, with Peter Dorrington, Anthrolytics.io

In this episode of Truth, Lies, and Work, we get right into the fascinating world of predictive behavioural analytics with Peter Dorrington, the Chief Strategy Officer and Co-Founder of Anthrolytics.  Peter explains how his groundbreaking work combines data science with behavioural science to provide insights into employee and customer behaviours. We explore the concept of empathy at scale, predictive analytics, and the ethical considerations surrounding data privacy. Guest Bio: Peter Dorrington is the Chief Strategy Officer and Co-Founder of Anthrolytics, a company that combines behavioural science with data science to offer predictive insights into employee and customer behaviours. With over 30 years of experience in data science, Peter is known for inventing predictive behavioural analytics, helping organisations create environments where people thrive and profits soar. Key Quotes: - "Empathy is the biggest driver of loyalty when other factors are broadly equal." - "Just because you can, doesn't mean you should. Ethical considerations are paramount in data science." Resources Mentioned: - https://anthrolytics.io - Peter Dorrington on LinkedIn: https://linkedin.com/in/peterdorrington If you enjoyed this episode, please leave us a review and subscribe to stay updated on future episodes. Have a question or topic you'd like us to cover? Reach out to us on social media or through our website. Join us next week for our "This Week in Work" episode, where we round up the latest in the workplace world and answer your questions. Don't forget to subscribe and leave a review! See you on Tuesday! General Support with Mental Health and Well-being If you have been affected by any of the themes in this episode, or are currently struggling with your mental health, the following resources may be useful. Mind website: https://www.mind.org.uk/information-support/ If you are feeling in distress or despair, including feelings of suicide, please do consider calling the Samaritans for free on 116 123 (UK) or email [email protected] (Rest of World) Connect with Al and Leanne Join the Conversation on LinkedIn: https://www.linkedin.com/company/truthlieswork/ Connect with Al on LinkedIn: https://www.linkedin.com/in/thisisalelliott/ Connect with Leanne on LinkedIn: https://www.linkedin.com/in/meetleanne Email: [email protected] Book a Call with Al & Leanne: https://oblonghq.com/book/ 00:00 The Importance of Trust in Technology Use 00:52 Introducing 'Truth, Lies, and Work' Podcast 01:23 The Power of Predictive Behavioural Analytics 02:14 Meet Peter Darrington: The Mind Behind Predictive Analytics 02:47 Exploring Empathy in the Digital Age 03:14 The Journey to Predictive Behavioural Analytics 04:05 Understanding Empathy: Cognitive, Emotional, and Compassionate 05:05 Empathy at Scale: Bridging Human Connection Digitally 07:04 Predictive Analytics for Employee and Customer Insights 20:06 Empigraphic Segmentation: A New Approach to Understanding Emotions 21:51 Employee Engagement and Predictive Analytics 23:18 Predicting Employee Attrition and Engagement 24:02 The Future of Predictive Behavioural Analytics 24:28 Understanding Employee Turnover: Beyond the Last Straw 25:29 The Emotional Landscape of Teams: Insights for Leaders 26:57 Predictive Analytics in Employee Behaviour 27:34 Surprising Findings: Happiness, Surveys, and Predictions 30:23 Ethical Considerations in Data Collection and Analysis 31:26 Transparency and Data Collection: A Delicate Balance 32:46 The Power of Actionable Insights for Employee Well-being 35:44 AI and Automation: The Double-Edged Sword 37:36 Personal Journey: From Disaffection to Passion 39:58 Addressing the Potential for Misuse of Emotion AI 43:03 Reflections and Takeaways from the Interview 44:51 Exploring Anthrolytics: Next Steps and Resources 45:34 Closing Remarks and Encouragement to Subscribe