S1E4 - Talk to your users before building anything - Charles Armitage (Florence)

Before starting Florence, Charles Armitage was a doctor and training to go into emergency medicine. He then decided to radically change his career to start a marketplace for independent nurses and elderly care. Charles tells us all about that, shows us the importance of talking to your customers before building a huge product, (spoiler: their first version failed hard), and how to build relationships and trust in such a delicate market.