Episode 181: Jobs to Be Done with Jim Kalbach
UI Breakfast: UI/UX Design and Product Strategy - Een podcast door Jane Portman - Vrijdagen
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How can businesses apply the Jobs to Be Done method to grasp and successfully fulfill customer needs? Our guest today is Jim Kalbach, author of The Jobs To Be Done Playbook and Head of Customer Experience at MURAL. You’ll learn about the human-centred approach to products and marketing, interview methods, job maps, and Jim’s definition of customer success
