S13E3 - Driving research
unbillable hours - a podcast about better professional services marketing - Een podcast door Ash, Flo - Vrijdagen
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Let’s say you’re finally there - and have an issue, some questions, and even a nice budget to drive... your first extensive market or thought leadership research program. How’d you do it? And how would you ensure success? We asked someone who knows because he does these things for a living: Aarohi Sen, friend of the show and expert in all things research. Here’s what he had to say -
