UP323 The Squeezed Middle

How is sport impacted by the cost of living crisis? The answer depends on where you are in the marketplace. The small global elite of sports rights holders are doing just fine. Billions of dollars in media revenue chases must-see content, from the NFL in the US, Premier League in England, the IPL in India through to the major quadrennial extravaganzas such as Olympics and World Cups. Likewise, there are clubs and institutions in the lower reaches of the sporting pyramid for whom not much has...