UP493 What's Sport Selling? Ridgeon on Ozempic, Ohanian and Athletic Ventures

This is episode three of a four-part series created in collaboration with Redtorch called What's Sport Selling? It's a conversation with John Ridgeon, the chief executive of World Athletics. Previous episodes in the series: UP443 Big Sugar, Big Pharma...Where's the Big Sport Lobby? UP458 Fitness, Toxicity and the Importance of the ASICS Message Jon Ridgeon bio Athletic Career (1980s-1990s) Born: February 14, 1967, Bury St. Edmunds, SuffolkKey Achievement: Silver medal at the 1987 ...