"This is who we are; this is what we do" - Social Media - an Interview with Tom Raftery

Gerry Gaffney interviews social media maven Tom Raftery.

What does it mean to be a 'social media consultant'? In a wide-ranging discussion, Tom talks about:

• The meaning and relevance of social media
• Whether bus drivers in Cork will use social media software
• Why companies should embrace complaint
  
• Carbon-neutral data centres