362 – Inside WordPress with Raitis Sevelis: UI/UX, IndyStack, and community

Today, I'm chatting with with Raitis Sevelis on several topics in the WordPress landscape. Sevelis has an extensive background in UI/UX design and product management for prominent WordPress tools like WPBakery and Visual Composer, and he shares his insights into the inner workings of the platform and the community. We discuss the founding principles and unique features of IndyStack, Raitis' latest venture, which bridges the gap between developer needs and client usability in managed WordPress hosting. IndyStack introduces the capability for developers to work on a site for free and transfer ownership to their clients while maintaining developer access, a novel concept that I find quite intriguing for some agency workflows. Raitis also takes us behind the scenes of WP Racoon, his side project, which serves as a forum for discussing plugins, themes, and the business of WordPress, away from the constraints of corporate affiliations. The role of communities, the use of Facebook for engaging with users, and the strategic benefits and downsides of such platforms are also discussed. We round off the episode getting into the need for core developers and the community to collaborate in refreshing WordPress's ecosystem through improved onboarding, user interface, and by fostering educational content to power the platform's next phase of growth.