Josh Kaufman: Launching a Business or Side Hustle | E106

Want to start a business but not sure where (or how) to start?!   In today’s episode, we are talking with Josh Kaufman, best-selling author, researcher, and speaker. Josh's TEDx talk on The First 20 Hours is one of the top 25 most-viewed TED talks published to date, with over 22 million views on YouTube. His research has been featured by The New York Times, The BBC, The Wall Street Journal, The Atlantic, Fortune, Forbes, Time, BusinessWeek, Wired, Fast Company, Financial Times, HarvardBusiness.org, The World Economic Forum, Inside Higher Ed, Lifehacker, MarketWatch, The Independent, Bloomberg TV, PBS Next Avenue, CCTV, and CNN's Sanjay Gupta MD.   In this episode, we chat about Josh’s first book, Personal MBA, signs to find a viable market if you are starting a business, and the characteristics that all good products/services have. We’ll also talk more about how to test out your business idea, actionable steps to decide pricing, learning curves, the aspects of rapid skills acquisition, and more. This is a jam packed episode that we made it into two parts - so make sure to catch both!   Social Media:   Follow YAP on IG: www.instagram.com/youngandprofiting Reach out to Hala directly at [email protected] Follow Hala on Linkedin: www.linkedin.com/in/htaha/ Follow Hala on Instagram: www.instagram.com/yapwithhala Follow Hala on ClubHouse: @halataha Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com   Timestamps:   04:15 - How Josh’s Degree Shaped His Career 07:43 - Why Josh Decided to Write His Book, Personal MBA 11:50 - How to Find a Viable Market  19:41 - Signs to Look for if There’s Real Opportunity  26:16 - Good Characteristics of a Product or Service 29:56 - Exceptional Product/Service in the Pandemic 32:24 - Best Ways to Test Business Ideas 35:38 - Steps to Decide Pricing  44:20 - Different Objections to Anticipate   Mentioned in the Episode:   Josh’s Website: joshkaufman.net Josh’s First Book, Personal MBA: https://personalmba.com/ Josh’s Second Book, The First 20 Hours: https://first20hours.com/ Josh’s New Book, How to Fight a Hydra: https://howtofightahydra.com/#home