Steve Olsher: Conquer Your Niche | E97

Want to discover your ‘What’ in life?    In this episode, we are chatting with Steve Olsher, founder and editor-in-chief of Podcast Magazine, award-winning author, and founder of the Reinvention Workshop. Throughout the course of his life, Steve has had the ultimate entrepreneurial spirit and has created several multi-million dollar companies from the ground up. He is also a New York Times bestselling author with his book, What is Your What.   In today’s episode, we chat about Steve’s childhood, how became an entrepreneur in college, and his experience with online sales in the beginning of the internet. We’ll also touch on how he got to where he is now in the podcast world, how Podcast Magazine came to be, how you can discover your ‘what,’ and how to niche-itze your idea.   Sponsored by Podcast Republic: https://www.podcastrepublic.net/podcast/1368888880   Hala’s Podcast Magazine Feature: www.podcastmagazine.com/free   Recommended Episode To Listen To Next, #60 with Evan Carmichael    Apple: https://podcasts.apple.com/us/podcast/60-surviving-entrepreneurship-with-evan-carmichael/id1368888880?i=1000469316006   Castbox: https://castbox.fm/episode/60%3A-Surviving-Entrepreneurship-with-Evan-Carmichael-id2827072-id258784066?country=us Sponsored by Podcast Republic: https://www.podcastrepublic.net/podcast/1368888880   Recommended Episode To Listen To Next, #57 with Jordan Harbinger:    Apple:    Social Media:   Follow YAP on IG: www.instagram.com/youngandprofiting Reach out to Hala directly at [email protected] Follow Hala on Linkedin: www.linkedin.com/in/htaha/ Follow Hala on Instagram: www.instagram.com/yapwithhala Follow Hala on ClubHouse: @halataha Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com   Timestamps:   00:45 - Steve’s Childhood and His Natural Entrepreneurial Spirit 04:34 - Why Steve Created a Club in College 11:19 - Reason for Moving Liquor Sales Online 18:25 - How He Overcame Failure 22:09 - What Drew Steve to the Podcast/Radio World 25:45 - Podcasting Back in 2009 30:57 - Story Behind Podcast Magazine 37:30 - Balancing Digital vs. Print Magazine 40:17 - How to Choose Cover Stories 45:39 - Steve’s “What” 52:59 - Discovering Your What 54:30 - What You Should Be Feeling When Finding Your What 56:20 - How to Niche-itize 1:00:06 - Why the Clubhouse App is so Interesting 1:06:31 - Steve’s Secret to Profiting in Life   Mentioned in the Episode:   Podcast Magazine: https://podcastmagazine.com/ Hala’s Cover Feature in Podcast Magazine: https://podcastmagazine.com/hala-taha-podcastings-palestinian-princess Steve’s Book, What is Your What: https://whatisyourwhat.com/ Steve’s Website: https://steveolsher.com/ To get a free Lifetime subscription to Podcast Magazine, head here: https://podcastmagazine.com/free