Ep 140: Is saying ‘no’ the most powerful brand strategy? With Luke Hodgson

On this episode I’m back with Luke Hodgson, co founder at Commerce Thinking and High Cohesion and we’re discussing his recent time in LA.We touch on the dynamics of operating in the US, the challenges and opportunities for brands and services providers in LA, the investment landscape compared to the UK, the cultural perceptions between the US and here and a side detour of reflections on the UK government's approach to business strategy.This podcast is brought to you by our mates at Shopify.Shopify is a key player that’s revolutionising retail by empowering unified commerce across online, offline, and wholesale channels. With one of the largest and robust ecosystems among commerce platforms, we’re excited to have them join us on this podcast journey. Check them outhere.Checkout Factoryhere.Sign up to our newsletterhere.