346: Top 5 Consumer Trends for the Beauty Industry

The beauty industry is doing very well… in fact, it’s actually proven to be almost completely resistant to recessionary trends.  In this episode, I’ll be discussing 5 important consumer trends in the beauty industry in 2023. If you sell makeup, haircare, or skincare, this episode is going to be a really important one for you! I’ll dive into 5 things that customers are REALLY wanting this year, so it will actually be helpful no matter what industry you’re in. FREE Industry-Specific Transformational Sales Training: DM me the word “MASTER” on Instagram for the link to register! https://www.instagram.com/bob_heilig/ Listen to Learn 00:17 - The beauty industry landscape   01:49 - #1 - Personalized level of buying experience   06:25 - #2 - Loyalty programs/offerings  09:02 - #3 - Brands partnering with authentic influencers  11:39 - #4 - Consumers wanting brands that are tied to communities   14:08 - #5 - Businesses prioritize relationships over transactions Join our free community