20% - The Marketing Procurement Podcast
Een podcast door Blair Enns and Leah Power
Categorieën:
33 Afleveringen
-
Season 2 Coming 2Q24
Gepubliceerd: 29-11-2023 -
This is Unsustainable w/ Caroline Johnson
Gepubliceerd: 15-11-2023 -
Marketing Is an Investment w/ Brett Colbert
Gepubliceerd: 1-11-2023 -
On Creative Effectiveness w/ George Tannenbaum
Gepubliceerd: 18-10-2023 -
The Path to Great Work w/ Beverley Hammond and Susan Irving
Gepubliceerd: 4-10-2023 -
Agency Model Innovation w/ Caroline Johnson
Gepubliceerd: 20-9-2023 -
Tuning Up the Client-Agency Relationship w/ David Meikle
Gepubliceerd: 6-9-2023 -
Just Say No w/ Niki McMorrough
Gepubliceerd: 23-8-2023 -
2Bobs: The Win Without Pitching Manifesto—A 10 Year Retrospective
Gepubliceerd: 9-8-2023 -
Madison Avenue Makeover w/ Michael Farmer
Gepubliceerd: 26-7-2023 -
2Bobs: Innoficiency in Your Agency
Gepubliceerd: 12-7-2023 -
The Benchmark Problem w/ Jason Cammorata
Gepubliceerd: 28-6-2023 -
The Day Everything Changed in CPG w/ Christy Lebor
Gepubliceerd: 14-6-2023 -
Aligning the Incentives w/ Stuart Dunk
Gepubliceerd: 31-5-2023 -
The Hidden Cost of Transactional Capitalism w/ Rory Sutherland
Gepubliceerd: 17-5-2023 -
The Marketing Procurement Academy w/ Magid Souhami
Gepubliceerd: 3-5-2023 -
Let's Play Fair w/ J. Francisco Escobar
Gepubliceerd: 19-4-2023 -
Better Relationships = Better Outcomes w/ Kim Walker
Gepubliceerd: 5-4-2023 -
The End of The Billable Hour w/ Tim Williams
Gepubliceerd: 22-3-2023 -
Can Agencies Be Consultants? w/ Leo Rayman
Gepubliceerd: 8-3-2023
In each episode a guest brings their marketing, procurement or agency perspective to bear on how these three parties sell to, buy from and work with each other, with Blair and Leah trying to get an answer to the question: "How do you 'procure' creativity without killing it?"