Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Een podcast door Consumer Behavior Lab - Donderdagen
72 Afleveringen
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How Chipotle employs the pique effect to generate excitement
Gepubliceerd: 25-3-2024 -
How Costco uses the sunk cost effect to drive repeat purchase
Gepubliceerd: 12-3-2024 -
Interview: Tali Sharot, author of The Optimism Bias, on how to create positive consumer expectations
Gepubliceerd: 29-2-2024 -
The Super Bowl: why costly signalling makes messages more effective
Gepubliceerd: 27-2-2024 -
Valentine’s Day and why much market research is misleading
Gepubliceerd: 27-2-2024 -
Interview: Mark Earls, author of Herd, on how to use behavioral economics in business and beyond
Gepubliceerd: 27-2-2024 -
Interview: Phill Agnew, host of the Nudge Podcast, on three ways to tap into consumer psychology
Gepubliceerd: 27-2-2024 -
New Year's Resolution: The power of a public commitment
Gepubliceerd: 22-12-2023 -
How UberEats makes picking simpler to scale up sales
Gepubliceerd: 28-9-2023 -
How ‘Don’t Mess With Texas’ achieved success by recognizing ads are a weak force
Gepubliceerd: 28-9-2023 -
How The Economist used the generation effect to make their ads memorable
Gepubliceerd: 28-9-2023 -
How Apple made its benefits more memorable by making them concrete
Gepubliceerd: 28-9-2023 -
How Got Milk? harnessed loss aversion to win market share
Gepubliceerd: 28-9-2023 -
How Snickers use trigger moments to drive consumption
Gepubliceerd: 28-9-2023 -
How De Beers used anchoring to create perhaps the world’s most successful ad
Gepubliceerd: 28-9-2023 -
How political campaigns have applied behavioural science to sway their audience
Gepubliceerd: 6-6-2023 -
How Facebook harnesses uncertain rewards to build a sticky user experience
Gepubliceerd: 6-6-2023 -
How Blue Apron adds a little friction to boost taste perceptions
Gepubliceerd: 6-6-2023 -
How Grey Goose uses price to signal superior quality
Gepubliceerd: 6-6-2023 -
How Dyson uses the illusion of effort to set expectations of excellence
Gepubliceerd: 30-5-2023
The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
