Growth Masterminds: mobile growth podcast
Een podcast door Singular
Categorieën:
151 Afleveringen
-
Cockroach apps: growing when budgets are low, with Lomit Patel
Gepubliceerd: 1-2-2023 -
Location-based gaming beyond Pokemon Go, with Atlas Reality
Gepubliceerd: 25-1-2023 -
Streaming deep dive with M&C Saatchi's Guillaume Lelait: CTV growth, leaders, ads, and future
Gepubliceerd: 4-1-2023 -
Growth hacking web3: "a beautiful moment of a bear market"
Gepubliceerd: 18-11-2022 -
Doubling retention to grow faster: Storyly VP Daniele Di Nunzio
Gepubliceerd: 7-11-2022 -
SKAdNetwork 4: introduction, overview, questions answered
Gepubliceerd: 1-11-2022 -
Unity's gaming report: Pong, multiplayer monetization, & ironSource with Unity CEO John Riccitiello
Gepubliceerd: 14-10-2022 -
Creatives FTW: the evolution of playable ads
Gepubliceerd: 5-10-2022 -
Beyond the install: Redefining mobile growth measurement with Apptopia & Digital Turbine
Gepubliceerd: 14-9-2022 -
Contextual targeting and advertising: how good can it get?
Gepubliceerd: 8-8-2022 -
Optimized Conversion Models for SKAdNetwork: up to 60% better
Gepubliceerd: 2-8-2022 -
Why did Unity buy ironSource? We chat with Unity CEO John Riccitiello
Gepubliceerd: 14-7-2022 -
Facebook's not-for-drinking IPA and the United Nations of marketing measurement
Gepubliceerd: 10-5-2022 -
Privacy Sandbox on Android: how ad networks and MMPs can work together
Gepubliceerd: 4-4-2022 -
ironSource on Privacy Sandbox for Android: something new that marketers have never had before
Gepubliceerd: 24-3-2022 -
50% more SKAN values? How mixed conversion models make SKAdNetwork work
Gepubliceerd: 15-3-2022 -
Android Privacy Sandbox: the deep dive you need
Gepubliceerd: 25-2-2022 -
Why Zynga bought Chartboost before getting bought by Take-Two
Gepubliceerd: 17-1-2022 -
Making SKAdNetwork predictive (yes it's possible!)
Gepubliceerd: 7-12-2021 -
Liftoff CEO Mark Ellis on adtech change, consolidation, competition
Gepubliceerd: 26-11-2021
Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more. Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.
