54 Afleveringen

  1. Gareth Kay believes brands should show, not just tell

    Gepubliceerd: 29-10-2018

  2. Laura Ries has six brand positioning principles

    Gepubliceerd: 22-10-2018

  3. Marty Neumeier wrote a business thriller

    Gepubliceerd: 15-10-2018

  4. Wrapping up season one: Tips for the naming process

    Gepubliceerd: 2-7-2018

  5. Eli Altman started freelance naming at age sixteen

    Gepubliceerd: 25-6-2018

  6. Scott Milano does sprints in the morning

    Gepubliceerd: 18-6-2018

  7. Laurel Sutton could talk about linguistics all day

    Gepubliceerd: 11-6-2018

  8. Jonathan Bell starts with coffee and a sheet of paper

    Gepubliceerd: 4-6-2018

  9. Amanda Peterson considers CamelCase a crime

    Gepubliceerd: 29-5-2018

  10. Steven Price says "go," "maybe," and "maybe not"

    Gepubliceerd: 21-5-2018

  11. Clive Chafer has a wonderful thesaurus

    Gepubliceerd: 14-5-2018

  12. Shannon DeJong is a hummingbird and a drill

    Gepubliceerd: 14-5-2018

  13. Anthony Shore's naming partner is a neural network

    Gepubliceerd: 14-5-2018

  14. This is_ How Brands Are Built

    Gepubliceerd: 6-3-2018

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On How Brands Are Built, branding professionals get into the details of what they do and how they do it. Other podcasts about branding focus on news, opinion, and high-level theory. They can give you a 30,000-foot view of branding; How Brands Are Built is where the rubber meets the road. In each episode, Rob Meyerson, a San Francisco-based brand strategist, interviews other strategists, designers, writers, namers, and researchers to help you understand how brands are really built.