Inclusion and Marketing
Een podcast door Sonia Thompson - Donderdagen
158 Afleveringen
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137. 8 Inclusive eCommerce website examples that drive growth
Gepubliceerd: 14-11-2024 -
136. The YouTube growth strategy top channels use
Gepubliceerd: 7-11-2024 -
135. How to create an LGBTQ+ inclusive brand all year long
Gepubliceerd: 31-10-2024 -
134. 3 Steps to create an effective multilingual content strategy
Gepubliceerd: 24-10-2024 -
133. Jaw dropping stats about Latino youth prove why marketers shouldn't ignore this growing consumer group
Gepubliceerd: 17-10-2024 -
132. How to build a high-performing diverse team in today's political climate
Gepubliceerd: 11-10-2024 -
131. Brands rollback of DEI, microfeminism, and insensitive headlines: Inclusive marketers react
Gepubliceerd: 3-10-2024 -
130. How to plan more inclusive business events with Eman Ismail
Gepubliceerd: 26-9-2024 -
129. 7 Customer acquisition strategies smart brands used to reach more consumers
Gepubliceerd: 19-9-2024 -
128. Inclusive marketing isn't enough. Why (and how) to build an inclusive brand
Gepubliceerd: 12-9-2024 -
127. How to create a multilingual content strategy with Selim Dahmani
Gepubliceerd: 5-9-2024 -
126. How to identify and eliminate friction in your brand's customer experience
Gepubliceerd: 29-8-2024 -
125. How to increase conversions with an inclusive website and social media audit
Gepubliceerd: 22-8-2024 -
124. 3 Ways to deliver customer experiences that boost conversions
Gepubliceerd: 15-8-2024 -
123. A framework for an inclusive SEO strategy
Gepubliceerd: 8-8-2024 -
122. How Michael Graves Design & Pottery Barn Are Working to Bring Accessible Home Design to More Consumers
Gepubliceerd: 1-8-2024 -
121. How to write inclusive prompts for biased AI tools with Chi Odogwu
Gepubliceerd: 25-7-2024 -
120. How to use data to deliver customer experiences that convert with Jess Cervellon
Gepubliceerd: 18-7-2024 -
119. How to build an SEO strategy that reaches a broader diversity of consumers with Dale Bertrand
Gepubliceerd: 11-7-2024 -
118. The right (and wrong) way to use pop culture references for your brand
Gepubliceerd: 4-7-2024
Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.
