Inclusion and Marketing
Een podcast door Sonia Thompson - Donderdagen
158 Afleveringen
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97. Inclusive marketing ethics
Gepubliceerd: 8-2-2024 -
96. How to do representation in marketing the right way
Gepubliceerd: 1-2-2024 -
95. Navigating the effective use of AI for inclusive marketing with Joyann Boyce
Gepubliceerd: 25-1-2024 -
94. Inclusive product design with Sabrina Meherally
Gepubliceerd: 18-1-2024 -
93. The Inclusive Marketing Spectrum with examples for each
Gepubliceerd: 11-1-2024 -
92. A blueprint for inclusive marketing success in 2024 and beyond
Gepubliceerd: 4-1-2024 -
91. Understanding diversity-owned and diversity-targeted media with Carlos Santiago
Gepubliceerd: 28-12-2023 -
90. Inclusive marketers react to new Ralph Lauren and Zara debacle
Gepubliceerd: 21-12-2023 -
89. Embedding inclusion into business planning for sustainable growth
Gepubliceerd: 14-12-2023 -
88. Managing the change of operating as an inclusive brand, with Nancy Harris
Gepubliceerd: 7-12-2023 -
87. How brands showed these consumers they belonged
Gepubliceerd: 30-11-2023 -
86. How to make more people feel like they belong with Unni Turrettini
Gepubliceerd: 24-11-2023 -
85. Lessons in Belonging from Beyonce's Renaissance World Tour
Gepubliceerd: 16-11-2023 -
84. The truth about customer experience
Gepubliceerd: 9-11-2023 -
83. You can't afford to not have this kind of talent on your team
Gepubliceerd: 2-11-2023 -
82. Should you ask customers for their demographic information?
Gepubliceerd: 26-10-2023 -
81. Do this to increase customer acquisition for people from underrepresented and underserved communities
Gepubliceerd: 19-10-2023 -
80. Consumer reactions to real brand customer experiences
Gepubliceerd: 12-10-2023 -
79. How smart brands strategically partner with HBCUs
Gepubliceerd: 5-10-2023 -
78. Authentic and inclusive brands: INBOUND 2023 panel discussion with Natasha Pierre and Sundas Khalid
Gepubliceerd: 28-9-2023
Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.
