Measure Up
Een podcast door Jim Gianoglio, Simon Poulton - Woensdagen
Categorieën:
33 Afleveringen
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The MMM Zeitgeist with Elea Feit & Karen Chisholm
Gepubliceerd: 2-4-2025 -
Is Google's Meridian a Game Changer for MMM?
Gepubliceerd: 5-3-2025 -
From MMM to AI: Jim & Simon's Big Bets for 2025
Gepubliceerd: 12-2-2025 -
Behavioral Analytics & Rock Operas with Josh Silverbauer
Gepubliceerd: 18-12-2024 -
Measuring Podcast Ads: Insights & Techniques with Amelia Coomber
Gepubliceerd: 18-9-2024 -
Prompt Engineering for Marketers & Analysts with Mike Taylor
Gepubliceerd: 28-8-2024 -
How to Measure & Maximize PMax with Expert Navah Hopkins
Gepubliceerd: 7-8-2024 -
The MMM Gap - How Marketers are Navigating the Shift to Marketing Mix Modeling
Gepubliceerd: 30-5-2024 -
Challenges of Marketing Measurement with Neil Hoyne, Chief Strategist @ Google
Gepubliceerd: 24-4-2024 -
These ain't your parents' billboards - Measuring OOH with Ty Tinker of AdQuick
Gepubliceerd: 10-4-2024 -
Do you really know how to test your paid media?
Gepubliceerd: 6-3-2024 -
Unscripted: A Dive Into MeasureCamp with Peter O'Neill
Gepubliceerd: 21-2-2024 -
Respect your customers! Privacy in marketing with Siobhan Solberg
Gepubliceerd: 9-2-2024 -
Marketing Measurement for Higher Education - with Josh Dodson
Gepubliceerd: 25-1-2024 -
Your Data is Garbage - Learn How to Fix It with Chad Sanderson
Gepubliceerd: 10-1-2024 -
How did this year Measure Up?
Gepubliceerd: 20-12-2023 -
How does private equity view marketing measurement?
Gepubliceerd: 29-11-2023 -
Breaking into data science with Leondra Gonzalez
Gepubliceerd: 15-11-2023 -
GA4 - The Good, the Bad, and the Ugly
Gepubliceerd: 3-11-2023 -
Should you trust "AI-driven" MMM?
Gepubliceerd: 11-10-2023
Cookies are going away, Apple is limiting the data you can collect, and privacy regulations are making it difficult to target and measure the way we used to. If you're a marketer or analysts wondering how to measure your campaigns' performance, we're here to help you! Join Jim Gianoglio and Simon Poulton on the Measuring Up podcast, where they talk to marketers, analysts, and founders who are in the trenches of this new measurement world. You'll learn the best practices, tips, and actionable advice from people who've been in your shoes.
