Positioning with April Dunford
Een podcast door April Dunford - Donderdagen
41 Afleveringen
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How to Turn a Competitor's Strength into a Weakness
Gepubliceerd: 13-2-2025 -
How to Position Against a Competitor Who Lies
Gepubliceerd: 30-1-2025 -
Getting to the Root of the "We Have No Differentiation" Problem
Gepubliceerd: 17-10-2024 -
Customer-Led Growth: Why Funnels are Outdated with Georgiana Laudi
Gepubliceerd: 3-10-2024 -
How to Frame a Sales Conversation
Gepubliceerd: 19-9-2024 -
From Michelin Stars to Marketing Stars: Product Marketing Lessons from Tamara Grominsky
Gepubliceerd: 15-8-2024 -
Harnessing the Power of Differentiated Value: How To Win Over Customers and Outperform Competitors
Gepubliceerd: 1-8-2024 -
Mastering Messaging for B2B Tech with Emma Stratton
Gepubliceerd: 18-7-2024 -
Rethinking Marketing and Storytelling with Martina Lauchengco
Gepubliceerd: 4-7-2024 -
Rethinking Sales Strategies for Modern Markets with Loren Padelford
Gepubliceerd: 13-6-2024 -
A Buyer-Centric Approach to Competitive Positioning
Gepubliceerd: 30-5-2024 -
Arming Sales Teams To Win in the Market, with Brent Adamson
Gepubliceerd: 16-5-2024 -
The Role of Market Category in Differentiation
Gepubliceerd: 2-5-2024 -
Postman's Positioning Journey: 500K Customers & $5.6 Billion Valuation with Abhinav Asthana
Gepubliceerd: 18-4-2024 -
Why Positioning Does Not Make the Jump From Marketing to Sales
Gepubliceerd: 3-4-2024 -
A Marketers Guide To Using The Sales Pitch
Gepubliceerd: 16-11-2023 -
Mastering Strategy, Vision, and Positioning
Gepubliceerd: 9-11-2023 -
Using Trends To Enhance Your Positioning
Gepubliceerd: 2-11-2023 -
How To Think About Competition
Gepubliceerd: 26-10-2023 -
How to Manage a Big Positioning Change
Gepubliceerd: 19-10-2023
Want to make your product stand out in a crowded market? It all starts with great positioning. I’m April Dunford, the expert high-growth tech companies go to when they have a positioning problem. With over two decades of experience as a startup executive and consultant, I have positioned and re-positioned hundreds of products and companies. Using my battle-tested methodology, I'll teach you the nitty-gritty of positioning so that you can unlock better marketing and sales performance. If you're an entrepreneur, marketer, or business leader who wants to stand out, this podcast is for you.
