The Yaag Project

134 Afleveringen

1. CEO Storytelling: Building a narrative - with Kevin Maney

   Gepubliceerd: 13-9-2021
2. April Dunford: Debunking all the myths and misunderstandings around positioning

   Gepubliceerd: 6-9-2021
3. Leveraging referrals and partnerships for customer acquisition : Raul Galera

   Gepubliceerd: 30-8-2021
4. How to reduce friction in B2B content experience: Brett McGrath

   Gepubliceerd: 23-8-2021
5. Nir Eyal: Consumer psychology, product engagement, and being indistractable

   Gepubliceerd: 16-8-2021
6. Hiten Shah: How user research helps improve product-customer relevance

   Gepubliceerd: 9-8-2021
7. Andrei Zinkevich: Misconceptions around ABM and mistakes to avoid

   Gepubliceerd: 2-8-2021
8. Eddie Yoon: Identifying super consumers and being thoughtfully aggressive

   Gepubliceerd: 26-7-2021
9. Building your marketing org with a customer privacy DNA: Anco Scholte her Horst

   Gepubliceerd: 19-7-2021
10. Leveraging LinkedIn for demand generation: Nemanja Zivkovic

    Gepubliceerd: 12-7-2021
11. Dennis Yu: Breaking the myths around personal branding

    Gepubliceerd: 5-7-2021
12. How can introverts channel their energies into marketing effectively: Matt Johnson

    Gepubliceerd: 28-6-2021
13. The role of AI and ML in enterprise ABM: Pierre Custeau

    Gepubliceerd: 21-6-2021
14. Rory Sutherland: Marketing based on behavioral economics

    Gepubliceerd: 14-6-2021
15. Revenue attribution in B2B marketing: Steffen Hedebrandt

    Gepubliceerd: 7-6-2021
16. How to get better at brand storytelling: with Mark Evans

    Gepubliceerd: 31-5-2021
17. Bob Moesta: Understanding how customers buy, using Jobs To Be Done Framework

    Gepubliceerd: 24-5-2021
18. Seth Godin: How to be sensible in the modern marketing world

    Gepubliceerd: 17-5-2021
19. Tim Soulo: Getting real with content marketing, and going beyond best practices

    Gepubliceerd: 10-5-2021
20. Achieving product-market fit with a lean organization: Aditya Kothadiya

    Gepubliceerd: 3-5-2021