The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Een podcast door Melina Palmer
497 Afleveringen
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237. Solving Modern Problems with a Stone Age Brain
Gepubliceerd: 18-11-2022 -
236. Gratitude or Happiness: Which Comes First? (Refreshed Episode)
Gepubliceerd: 15-11-2022 -
235. Great Brands Care About People, with Dr. Tessa Misiaszek
Gepubliceerd: 11-11-2022 -
234. What is Value? (Refreshed Episode)
Gepubliceerd: 8-11-2022 -
233. Wait…There’s a System 3? featuring Leigh Caldwell
Gepubliceerd: 4-11-2022 -
232. Leveraging the Power of Prefactual Thinking (Refreshed Episode)
Gepubliceerd: 1-11-2022 -
231. Branding That Means Business with Matt Johnson
Gepubliceerd: 28-10-2022 -
230. How To Create a Brainy Brand (Refreshed Episode)
Gepubliceerd: 25-10-2022 -
229. How Vulnerability Loops Make Team Communication More Effective
Gepubliceerd: 21-10-2022 -
228. Game Theory: Behavioral Economics Foundations (Refreshed Episode)
Gepubliceerd: 18-10-2022 -
227. Quit: The Power of Knowing When to Walk Away, with Annie Duke
Gepubliceerd: 14-10-2022 -
226. Change Management: It’s Still Not About the Cookie (Refreshed Episode)
Gepubliceerd: 11-10-2022 -
225. What Your Employees Need and Can’t Tell You
Gepubliceerd: 7-10-2022 -
224. Inequity Aversion: That’s Not Fair! A Behavioral Economics Foundations Episode
Gepubliceerd: 30-9-2022 -
223. Negativity Bias: Cockroaches and Cherries, a Behavioral Economics Foundations Episode
Gepubliceerd: 23-9-2022 -
222. How To Test Nudges In Your Ads and Social Media, with Phill Agnew
Gepubliceerd: 16-9-2022 -
221. How to Have Difficult Conversations About Race, with Kwame Christian
Gepubliceerd: 9-9-2022 -
220. Cobra Effect: No Loophole Goes Unexploited, a Behavioral Economics Foundations Episode
Gepubliceerd: 2-9-2022 -
219. Using Behavioral Science in Marketing with Nancy Harhut
Gepubliceerd: 26-8-2022 -
218. Do Nudges Work? with Michael Hallsworth
Gepubliceerd: 19-8-2022
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.
