The Local Marketing Trends Podcast
Een podcast door Gordon Borrell - Maandagen
138 Afleveringen
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First Step Chronicles, Part 1: How One Radio Group is Tackling GenAI
Gepubliceerd: 1-4-2024 -
Cox is Scripting the Future of Local Television With Ambitious 'Neighborhood TV'
Gepubliceerd: 18-3-2024 -
Pearls of Wisdom from a Remarkable Woman Who Might Be the World's Oldest Living Sales Rep
Gepubliceerd: 20-2-2024 -
Deloitte Exec: Generative AI Will Have 'Enormous' (Good) Impact on Local Media
Gepubliceerd: 12-2-2024 -
Where Ad Industry Is With Generative AI, and How Frequence Is Cracking the Code
Gepubliceerd: 5-2-2024 -
Could Radio Be Overthrowing Newspapers & TV as the King of 'Local'?
Gepubliceerd: 22-1-2024 -
Picking on Prognosticators: 2024 Predictions Worth Dissin'
Gepubliceerd: 8-1-2024 -
We Come Bearing Gifts: Another Windfall for Local Media on the Horizon
Gepubliceerd: 26-12-2023 -
News Industry Executive: Google Payments to U.S. Local Media 'Will be Transformative'
Gepubliceerd: 11-12-2023 -
What 2,000 Local Businesses Told Us About Their 2024 Ad Budgets
Gepubliceerd: 27-11-2023 -
As Ad Buyers Warm up to SaaS Marketing Tools, Will They Ditch the Sales Rep?
Gepubliceerd: 13-11-2023 -
Wondering About the Profitability of Digital Sales
Gepubliceerd: 30-10-2023 -
Still Reeling from Meta's Punch, News Sites Brace for 'Devastating' Wallop from Google
Gepubliceerd: 23-10-2023 -
Why 2024 is Likely to Be a Windfall Year for OTT Sales
Gepubliceerd: 2-10-2023 -
Is Traditional Media Really Poised for a 'Comeback' in 2024?
Gepubliceerd: 18-9-2023 -
Uh-Oh. The Deer Have the Guns
Gepubliceerd: 4-9-2023 -
Final Analysis on A.I.: A Little Hype, a Lot to Learn, a Chance to Lead
Gepubliceerd: 21-8-2023 -
Could A.I. Be 'More Profound Than Fire'? A.I.'s Master of Marketing Weighs In
Gepubliceerd: 7-8-2023 -
Looking Back on 99 Episodes, Looking Forward to Clones Taking Over
Gepubliceerd: 24-7-2023 -
Scripps CEO Squelches Distractions, Looks for Ad Rebound, Focuses on a 'North Star'
Gepubliceerd: 10-7-2023
Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.
