169 Afleveringen

  1. Nerd Alert: The Problem with Last-Touch Attribution

    Gepubliceerd: 27-2-2025
  2. How Category Entry Points Shape Buying

    Gepubliceerd: 25-2-2025
  3. Nerd Alert: How Media Channel Combinations Impact Performance

    Gepubliceerd: 20-2-2025
  4. Why Digital Advertising Is Failing Marketers with Bob Hoffman

    Gepubliceerd: 18-2-2025
  5. Nerd Alert: The Extraordinary Cost of Dull

    Gepubliceerd: 13-2-2025
  6. The Effectiveness Principles You Need to Know

    Gepubliceerd: 11-2-2025
  7. Nerd Alert: What Makes a Great Super Bowl Ad?

    Gepubliceerd: 6-2-2025
  8. How to Spot Effective Super Bowl Ads

    Gepubliceerd: 4-2-2025
  9. Nerd Alert: Digital vs. Traditional Advertising

    Gepubliceerd: 30-1-2025
  10. The Art and Science of Creative Effectiveness

    Gepubliceerd: 28-1-2025
  11. Nerd Alert: How Cultural Imprinting Accelerates Brand Growth

    Gepubliceerd: 23-1-2025
  12. The Truth About Agency Models

    Gepubliceerd: 21-1-2025
  13. Nerd Alert: How Advertising Improves Pricing Power

    Gepubliceerd: 16-1-2025
  14. Secrets to TV Advertising Success

    Gepubliceerd: 14-1-2025
  15. Nerd Alert: How Effective is Paid Search?

    Gepubliceerd: 9-1-2025
  16. Marketing Predictions for 2025

    Gepubliceerd: 7-1-2025
  17. Nerd Alert: Why You Should Invest in Attention

    Gepubliceerd: 2-1-2025
  18. The Most Effective Brands of 2024

    Gepubliceerd: 31-12-2024
  19. 2024's Marketing Wins and Fails

    Gepubliceerd: 23-12-2024
  20. Nerd Alert: How Consumer Behavior Has Changed

    Gepubliceerd: 19-12-2024

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Introducing a research-first podcast that builds revenue, not condos.Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more.Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.

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