The Psychology of Copywriting
Een podcast door Geoff Kullman
84 Afleveringen
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043: How To Send Cold Emails That Convert w/ Laura Lopuch (aka, the “Cold Email Queen”)
Gepubliceerd: 20-7-2021 -
042: How “Priming Words” Can Influence Behavior & Drive Sales
Gepubliceerd: 13-7-2021 -
041: The Effects of Scarcity on Limited Edition Products
Gepubliceerd: 6-7-2021 -
040: Why Scarcity Leads to Competition (And What We Should Do About It)
Gepubliceerd: 29-6-2021 -
039: How To Live Life Rich w/ Marissa Nehlsen
Gepubliceerd: 22-6-2021 -
038: The Great Toilet Paper Crisis of 2020
Gepubliceerd: 15-6-2021 -
037: Using A Prospect’s Self-Control to Make More Sales
Gepubliceerd: 9-6-2021 -
036: How Envy Can Drive Inspiration on Social Media
Gepubliceerd: 1-6-2021 -
035: The Neuroscience of Narrative
Gepubliceerd: 25-5-2021 -
034: How To Properly Price Your Services w/ Paul Klein
Gepubliceerd: 18-5-2021 -
033: Mini Episode - Writing Better CTAs
Gepubliceerd: 11-5-2021 -
032: Mini Episode - Writing Better Headlines
Gepubliceerd: 4-5-2021 -
031: Mini Episode - Writing Better Bullets
Gepubliceerd: 27-4-2021 -
030: Announcement - What's Next?
Gepubliceerd: 20-4-2021 -
029: What Can Canned Laughter Teach Us About Copy?
Gepubliceerd: 13-4-2021 -
028: Permission Marketing: The Power of Because...
Gepubliceerd: 6-4-2021 -
027: How To Determine Your X-Factor w/ Kira Hug
Gepubliceerd: 30-3-2021 -
026: Building A Personal Brand As A Copywriter w/ Mike Kim
Gepubliceerd: 23-3-2021 -
025: Perceptual Pleasure and the Brain
Gepubliceerd: 16-3-2021 -
024: How (And Why) To Adjust Your Avatar
Gepubliceerd: 9-3-2021
Discover the copywriting concepts and principles hidden inside the latest and best research within the fields of neuroscience, linguistics, and psychology. Join host Geoff Kullman every week to learn more about what’s happening in the brain of your clients and prospects as they read your copy. Yes, copywriting is an art… but it’s also a science!
