84 Afleveringen

  1. 003: The Importance of Influence (Lessons From One Cialdini Study Using Hotel Towels)

    Gepubliceerd: 13-10-2020

  2. 002: How PSYOPS uses story to influence behavior

    Gepubliceerd: 6-10-2020

  3. 001: Why context matters even more than you think

    Gepubliceerd: 29-9-2020

  4. Welcome to Psychology of Copywriting

    Gepubliceerd: 16-9-2020

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Discover the copywriting concepts and principles hidden inside the latest and best research within the fields of neuroscience, linguistics, and psychology. Join host Geoff Kullman every week to learn more about what’s happening in the brain of your clients and prospects as they read your copy. Yes, copywriting is an art… but it’s also a science!

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