The Sleeping Barber - A Business and Marketing Podcast
Een podcast door Sleeping Barber - Donderdagen
Categorieën:
90 Afleveringen
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SBP 009: B2B Marketing and the Contrarian Matrix, with Ty Heath
Gepubliceerd: 9-6-2022 -
SBP 008: Building Brand on a Small Budget, with Ian Barnard and Faisal Sidiqqui
Gepubliceerd: 26-5-2022 -
SBP 007: Designing a career in marketing, with Dan White
Gepubliceerd: 12-5-2022 -
SBP 006: A New Way to Think, with Roger Martin
Gepubliceerd: 28-4-2022 -
SBP 005: Accounting metrics for marketers, with Dave Bunce.
Gepubliceerd: 14-4-2022 -
SBP 004: What is brand, who owns it and how to measure it.
Gepubliceerd: 31-3-2022 -
SBP 003: Strategy, shareholder value and Galaxy Quest, with Roger Martin
Gepubliceerd: 17-3-2022 -
SBP 002: Demand Generation and Lead Generation for B2B, Chris Walker
Gepubliceerd: 18-2-2022 -
SBP 001: Kantar's Work on Brand Equity with Mary Kyriakidi
Gepubliceerd: 13-2-2022 -
The Sleeping Barber - A Business and Marketing Podcast (Trailer)
Gepubliceerd: 11-2-2022
Welcome to the Sleeping Barber podcast with your hosts, Marc Binkley and Vassilis Douros. The sleeping barber is a classic computer programming problem that illustrates the challenges of effectively managing multiple systems processes. In business, we're faced with similar challenges. How do we align operations, IT and HR to execute a strategy and drive growth? How can accounting and legal help build and defend brands? How do marketing, sales and customer service teams effectively and efficiently acquire and serve customers? These challenging problems are exactly what this podcast is about.
