Close.com's Steli Efti on balancing competition and collaboration in sales

The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom - Een podcast door Intercom - Donderdagen

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Like a sports franchise, a sales team should be both collaborative and competitive. But how do you build this dream team? That's the focus of Close.com CEO Steli Efti’s new book, The Startup Sales Playbook. He rejoins the podcast this week to share advice on hiring in sales and building a collaborative culture.

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