How to Rethink the Donor Experience

Nonprofit organizations are increasingly struggling to meet financial objectives in a more competitive marketplace. Donor retention and longevity are falling, forcing nonprofits to rethink their donor development strategies. Don Ryan, a longtime analytic consultant and strategist who works with organizations in the private, nonprofit, and government sectors, explains why an emphasis on experiences could be a way for charities to build trust, commitment, and long-term loyalty.