A History of Marketing

20 Afleveringen

1. Nino Carvalho: More Marketing, Less Guru

   Gepubliceerd: 22-5-2025
2. Reflections and Lessons from the first months of ‘A History of Marketing’

   Gepubliceerd: 8-5-2025
3. T. Bettina Cornwell: The World of Sports Endorsements and Sponsorship-Linked Marketing

   Gepubliceerd: 1-5-2025
4. Gabriele Carboni: The Marketing Book Endorsed by Pope Francis, Italian History, and Impact Marketing

   Gepubliceerd: 24-4-2025
5. Mark Tadajewski: Myth Busting, Mind Reading, and Rethinking Marketing's Origin Story

   Gepubliceerd: 17-4-2025
6. Louis Stern: Marketing Channels, Power, and Conflict

   Gepubliceerd: 10-4-2025
7. George Day: Market Driven Strategies, “Where to Play and How to Win.”

   Gepubliceerd: 3-4-2025
8. Giana Eckhardt: The Origins of Branding in Imperial China

   Gepubliceerd: 27-3-2025
9. Sergio Zyman, Part 2: New Coke and "The End of Marketing as We Know It"

   Gepubliceerd: 20-3-2025
10. Sergio Zyman, Part 1: “The First Chief Marketing Officer”

    Gepubliceerd: 13-3-2025
11. Dr. Robert Cialdini: “The Godfather of Influence” on the Seven Principles of Persuasion in Marketing

    Gepubliceerd: 6-3-2025
12. Dr. V. Kumar: Marketing Research and the Data Revolution

    Gepubliceerd: 27-2-2025
13. Dr. Jagdish Sheth: Buyer Behavior and the Evolution of Marketing Theory

    Gepubliceerd: 20-2-2025
14. Shelley Spector: Early Public Relations & Pioneers Who Shaped the Field

    Gepubliceerd: 13-2-2025
15. Larry Tye on Edward Bernays: "The Father of Public Relations"

    Gepubliceerd: 6-2-2025
16. David Aaker: "The Father of Modern Branding"

    Gepubliceerd: 30-1-2025
17. Mark Tungate: Advertising History from Ancient Pompeii to Today

    Gepubliceerd: 23-1-2025
18. Guy Kawasaki: The Remarkable Rise of Evangelism Marketing

    Gepubliceerd: 21-1-2025
19. Dr. Philip Kotler: 'The Father of Modern Marketing'

    Gepubliceerd: 15-1-2025
20. Introducing: A History of Marketing

    Gepubliceerd: 13-1-2025