The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Een podcast door Melina Palmer
497 Afleveringen
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137. Using Ethnography to Understand Your Customers and Staff, an interview with Felicity Heathcote-Marcz
Gepubliceerd: 29-1-2021 -
136. Temptation Bundling: A Simple Trick to Reach Your Goals, a Behavioral Economics Foundations Episode
Gepubliceerd: 22-1-2021 -
135. Using Behavioral Science in Healthcare, Interview with Aline Holzwarth
Gepubliceerd: 15-1-2021 -
134. Using Behavioral Science to Tackle Addiction (and the Lessons for any Business), Interview with Richard Chataway
Gepubliceerd: 8-1-2021 -
133. The Best of The Brainy Business in 2020
Gepubliceerd: 1-1-2021 -
132. Decision Fatigue, a Behavioral Economics Foundations Episode
Gepubliceerd: 25-12-2020 -
131. The BIG Effects of Small Behavior Changes in Business, an Interview with Jez Groom and April Vellacott, coauthors of Ripple
Gepubliceerd: 18-12-2020 -
130. How To Use Behavioral Science in Banking, Food Delivery and More–An Interview with Dr. Henry Stott, Co-founder of Dectech
Gepubliceerd: 11-12-2020 -
129. Melina’s Go-To Brainy Books: Behavioral Economics Books You Need To Read
Gepubliceerd: 4-12-2020 -
128. How to Build Products That Create Change, An Interview with Matt Wallaert
Gepubliceerd: 27-11-2020 -
127. Good Habits, Bad Habits: An Interview with Wendy Wood
Gepubliceerd: 20-11-2020 -
126. The Most Important Step in Applying Behavioral Economics: Understanding the Problem
Gepubliceerd: 13-11-2020 -
125. How to Approach and Implement Behavioral Insights, an Interview with Michael Hallsworth
Gepubliceerd: 6-11-2020 -
124. Unleash Your Primal Brain, An Interview with Tim Ash
Gepubliceerd: 30-10-2020 -
123. Get Your D.O.S.E. of Brain Chemicals, a Behavioral Economics Foundations Episode
Gepubliceerd: 23-10-2020 -
122. Decoding the Why with Nate Andorsky, CEO of Creative Science
Gepubliceerd: 16-10-2020 -
121. Meet GAABS! Interview with founding members of the Global Association of Applied Behavioral Scientists
Gepubliceerd: 9-10-2020 -
120. Precommitment: Boosting Cooperation for Yourself and Others, a Behavioral Economics Foundations Episode
Gepubliceerd: 2-10-2020 -
119. Creating a Habit of Curiosity: Interview with Bec Weeks, Cofounder of Pique
Gepubliceerd: 25-9-2020 -
118. Behavioural Science Club: Interview with Co-Founder Louise Ward
Gepubliceerd: 18-9-2020
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.
