The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Een podcast door Melina Palmer
497 Afleveringen
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117. Hawthorne Effect: How You Unintentionally Impact Every Experiment, a Behavioral Economics Foundations Episode
Gepubliceerd: 11-9-2020 -
116. Designing for Behavior Change, Interview with Dr. Steve Wendel
Gepubliceerd: 4-9-2020 -
115. Announcing! Certificate in Applied Behavioral Economics from the Texas A&M Human Behavior Laboratory
Gepubliceerd: 28-8-2020 -
114. Stressed and Overcommitted? Tips to Tackle Planning Fallacy, a behavioral economics foundations episode
Gepubliceerd: 21-8-2020 -
113: How To Use Behavioral Economics to Create Thriving Cities, an interview with Colu
Gepubliceerd: 14-8-2020 -
112. The IKEA Effect and Effort Heuristic, a Behavioral Economics Foundations Episode
Gepubliceerd: 7-8-2020 -
111: Avoiding Everyday Work Disasters, an Interview with Dr. Gleb Tsipursky
Gepubliceerd: 31-7-2020 -
110: Survivorship Bias: Stop Missing What’s Missing (A Behavioral Economics Foundations Episode)
Gepubliceerd: 24-7-2020 -
109. Secrets of Motivation and Incentives, Tim Houlihan Interview
Gepubliceerd: 17-7-2020 -
108. How To Start and Grow a Successful Podcast, Tips from a Behavioral Economist
Gepubliceerd: 10-7-2020 -
107. How to Have Difficult Conversations About Race & Inequality: Interview with Kwame Christian
Gepubliceerd: 3-7-2020 -
106. Network Effect: How to Leverage the Power of a Group (A Behavioral Economics Foundations Episode)
Gepubliceerd: 26-6-2020 -
105. Subscriptions and Membership Programs: A Behavioral Economics Perspective
Gepubliceerd: 19-6-2020 -
104. How To Ethically Influence People: Interview with Author Brian Ahearn
Gepubliceerd: 12-6-2020 -
103. How To Revisit & Update Your Lead Magnets, Freebies & Opt-Ins
Gepubliceerd: 5-6-2020 -
102. Confirmation Bias: How Your Subconscious Beliefs Shape Your Experiences (A Behavioral Economics Foundations Episode)
Gepubliceerd: 29-5-2020 -
101. Dan Ariely Interview: Discussing Shapa, the Numberless Scale
Gepubliceerd: 22-5-2020 -
100. 100 Episodes - 1 Big Insight
Gepubliceerd: 15-5-2020 -
99. Bikeshedding: Why The Simplest Tasks Can Keep You Stuck (A Behavioral Economics Foundations Episode)
Gepubliceerd: 8-5-2020 -
98. Behavior Change at WW and Beyond, an Interview with Dr. Julie O’Brien
Gepubliceerd: 1-5-2020
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.