The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Een podcast door Melina Palmer
497 Afleveringen
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57. 5 Things Your Business Must Learn from NASA
Gepubliceerd: 19-7-2019 -
56. Mental Accounting: How To Make Your Money Math Work For You: A Behavioral Economics Foundations Episode
Gepubliceerd: 12-7-2019 -
55. Special Anniversary Episode: Celebrating the First Year of the Podcast
Gepubliceerd: 5-7-2019 -
54. Biases Toward Novelty and Stories
Gepubliceerd: 28-6-2019 -
53. An Overview of Lazy Brain Biases
Gepubliceerd: 21-6-2019 -
52. Biases - Math is Hard
Gepubliceerd: 14-6-2019 -
51. Time Discounting: The I'll Start Monday Effect - My Favorite Concept!: A Behavioral Economics Foundations Episode
Gepubliceerd: 7-6-2019 -
50. Selective Attention Biases
Gepubliceerd: 31-5-2019 -
49. Present Versus Future Biases
Gepubliceerd: 24-5-2019 -
48. An Overview of Memory Biases
Gepubliceerd: 17-5-2019 -
47. A Behavioral Economics Analysis of Costco
Gepubliceerd: 10-5-2019 -
46. Biases Toward Others – Including Groups
Gepubliceerd: 3-5-2019 -
45. Overview of Personal Biases
Gepubliceerd: 26-4-2019 -
44. Rebrand, Refresh or Reinforce?
Gepubliceerd: 19-4-2019 -
43. A Guide for You to Create a Brainy Brand
Gepubliceerd: 12-4-2019 -
42. Apple Card: A Behavioral Economics Analysis
Gepubliceerd: 5-4-2019 -
41. Structuring Complex Choices: The "S" in NUDGES
Gepubliceerd: 29-3-2019 -
40. Give Feedback: The "G" in NUDGES
Gepubliceerd: 22-3-2019 -
39. Expect Error: The "E" in NUDGES
Gepubliceerd: 15-3-2019 -
38. Defaults: The "D" in NUDGES
Gepubliceerd: 8-3-2019
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.