The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Een podcast door Melina Palmer
497 Afleveringen
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37. Understanding Mapping: The "U" in NUDGES
Gepubliceerd: 1-3-2019 -
36. Incentives - The "N" In NUDGES
Gepubliceerd: 22-2-2019 -
35. NUDGES & Choice Architecture: Introducing Nobel-Winning Concepts
Gepubliceerd: 15-2-2019 -
34. Optimism Bias: The Good And The Bad Of Those Rose-Colored Glasses
Gepubliceerd: 8-2-2019 -
33. Inside the Texas A&M Human Behavior Lab
Gepubliceerd: 1-2-2019 -
32. The Overwhelmed Brain and Its Impact on Decision Making
Gepubliceerd: 25-1-2019 -
31. Mirror Neurons: A Fascinating Discovery From A Monkey, A Hot Day, And An Ice Cream Cone
Gepubliceerd: 18-1-2019 -
30. Booms and Busts
Gepubliceerd: 11-1-2019 -
29. Resolutions and Keeping Commitments
Gepubliceerd: 4-1-2019 -
28. Why Picking Something Up Makes People More Likely To Buy - On The Sense Of Touch
Gepubliceerd: 28-12-2018 -
27. Did You Hear That? - On The Sense of Hearing
Gepubliceerd: 21-12-2018 -
26. Why You Actually Taste With Your Nose - On The Sense Of Taste
Gepubliceerd: 14-12-2018 -
25. Why Burnt Popcorn Has Derailed So Many Meetings - On The Sense Of Smell
Gepubliceerd: 7-12-2018 -
24. Vision Does Not Happen In The Eyes, But In The Brain - On The Sense of Sight
Gepubliceerd: 30-11-2018 -
23. Reciprocity: Give A Little, Get A Lot
Gepubliceerd: 23-11-2018 -
22. The Power of Habit
Gepubliceerd: 16-11-2018 -
21. Habits: 95% Of Decisions Are Habitual - Which Side Is Your Business On?
Gepubliceerd: 9-11-2018 -
20. Defaults: Why The Pre-Selected Choice Wins More Often Than Not
Gepubliceerd: 2-11-2018 -
19. Herding: Come On And Listen…Everyone Else Is Doing It
Gepubliceerd: 26-10-2018 -
18. Priming: Why You Should Never Have A Difficult Conversation With Someone Holding An Iced Coffee
Gepubliceerd: 19-10-2018
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.