The JM Buzz
Een podcast door Journal of Marketing - Donderdagen
Categorieën:
84 Afleveringen
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JM Buzz Deep Dive: When Inclusive Marketing Doesn't Resonate: How Brands Can Build Trust in Inclusivity-Focused Product Lines (with Dr. Samantha Cross)
Gepubliceerd: 10-4-2025 -
JM Buzz Deep Dive: How Marketing Can Help Decolonize Health Care (with Dr. Samantha Cross)
Gepubliceerd: 14-3-2025 -
JM Buzz Deep Dive: How Minority Ownership Influences Consumers During Brand Failures (with Dr. Samantha Cross)
Gepubliceerd: 16-1-2025 -
How an Indian Government Policy Backfired: Prescription Drug Price Regulations Led to More Marketing for Unregulated Medications
Gepubliceerd: 7-11-2024 -
Do Good and Talk About It! How Financial Valuation and External Reporting of Marketing Assets Benefits Companies
Gepubliceerd: 24-10-2024 -
The Boeing Lesson: Laws That Prevent Frivolous Litigation Also Reduce the Likelihood of Product Recalls
Gepubliceerd: 17-10-2024 -
Can the On-Demand Model Work for Online Educational Platforms Like Coursera?
Gepubliceerd: 10-10-2024 -
A Research-Proven Way to Build a Bigger Social Audience: Target Followers of Followers
Gepubliceerd: 3-10-2024 -
Using Generative AI to Provide Empathetic Customer Care
Gepubliceerd: 19-9-2024 -
JM Buzz Deep Dive: The Role of Political Ideology in Marketing (with Dr. Nailya Ordabayeva)
Gepubliceerd: 12-9-2024 -
Is It Time to Move Beyond Null Hypothesis Significance Testing?
Gepubliceerd: 5-9-2024 -
Marketing in the Health Care Sector: Disrupted Exchanges and New Research Directions
Gepubliceerd: 8-8-2024 -
How Should a Firm Collaborate with Suppliers to Co-develop Products?
Gepubliceerd: 1-8-2024 -
How Drug Price Regulations Backfired in India
Gepubliceerd: 18-7-2024 -
Influencers with Smaller Followings Are More Cost-Effective
Gepubliceerd: 11-7-2024 -
JM Buzz Deep Dive: Using Behavioral Labeling to Shape Consumer Behavior (with Dr. Sara Dommer)
Gepubliceerd: 30-5-2024 -
Using Vintage Typography to Make Emotional Connections with Consumers
Gepubliceerd: 23-5-2024 -
Striking the Right Balance Between Big and Small Influencers in Livestream Commerce
Gepubliceerd: 9-5-2024 -
How Coining a New Term Can Encourage Specific Behaviors
Gepubliceerd: 2-5-2024 -
JM Buzz Deep Dive: How High-Arousal Language Shapes Influencers’ Impact (with Dr. Bitty Balducci)
Gepubliceerd: 25-4-2024
The JM Buzz discusses cutting-edge marketing research. In each episode, we outline a forthcoming article in Journal of Marketing, the premier scholarly journal in the marketing field. Enjoy! The JM Buzz is a production of the Journal of Marketing and is produced by University FM.
