The JM Buzz
Een podcast door Journal of Marketing - Donderdagen
Categorieën:
84 Afleveringen
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Decolonizing Health Care: The Role of Marketing
Gepubliceerd: 18-4-2024 -
AMAZING, INCREDIBLE, SUPERB: How Influencers' High-Arousal Language Can Boost—Or Hurt—Engagement
Gepubliceerd: 11-4-2024 -
Addressing the Rural Health Care Crisis: Pay Doctors to Travel from Urban Areas
Gepubliceerd: 4-4-2024 -
JM Buzz Deep Dive: New Research on Design in Business (with Dr. Claudia Townsend)
Gepubliceerd: 28-3-2024 -
Should Hospitals Specialize in an Area or Diversify?
Gepubliceerd: 7-3-2024 -
JM Buzz Deep Dive: Moving Beyond Null Hypothesis Significance Testing (with Dr. Christopher Bechler)
Gepubliceerd: 29-2-2024 -
Should National Brand Manufacturers Enter the Intensely Competitive Private Label Business?
Gepubliceerd: 15-2-2024 -
Good for the Environment and Good for Business: How Circular Take-Back Programs Enhance Consumer Valuation
Gepubliceerd: 8-2-2024 -
Marketing Research is Too Narrow: How the Field Must Change to Keep Producing Relevant, Timely Knowledge
Gepubliceerd: 1-2-2024 -
A Research-Proven Strategy for Companies to Survive Bankruptcy
Gepubliceerd: 25-1-2024 -
When Less Is More: The Power of Simple Packaging for Consumable Products
Gepubliceerd: 18-1-2024 -
How Does a Digital-Native Brand Opening Its Own Physical Store Affect Sales in Existing Channels?
Gepubliceerd: 11-1-2024 -
Hotels Should Pay Attention to Their Competitors' Reviews Too
Gepubliceerd: 4-1-2024 -
JM Buzz Deep Dive: Battling Deceptive Pricing (with Dr. Adithya Pattabhiramaiah)
Gepubliceerd: 7-12-2023 -
How Marketers Measure "Willingness to Pay" Is Flawed—Now There's a Better Way
Gepubliceerd: 16-11-2023 -
How Do Investors React to Crowdsourcing Contests?
Gepubliceerd: 9-11-2023 -
A Tale of Two Channels: How Digital Ads Perform in AI Recommendation vs. User Subscription Channels on Platforms Like Twitter, Google News, and TikTok
Gepubliceerd: 19-10-2023 -
Collaborating with Universities Makes Products More Attractive to Consumers
Gepubliceerd: 12-10-2023 -
How to Stop Customers from Abandoning Self-Designed Products
Gepubliceerd: 5-10-2023 -
Marketers Want Consumers to Imagine Using a Product—But How Well Does This Actually Work?
Gepubliceerd: 28-9-2023
The JM Buzz discusses cutting-edge marketing research. In each episode, we outline a forthcoming article in Journal of Marketing, the premier scholarly journal in the marketing field. Enjoy! The JM Buzz is a production of the Journal of Marketing and is produced by University FM.
